Primitiva Bio

We developed the concept and packaging design for the professional flour line “Molino Pasini Primitiva Bio.” With attention to sustainability and aesthetics, we created packaging that reflects the excellence and quality of the products. Our goal was to convey a message of authenticity and genuineness through design. To complete the visual narrative of the product, we created an evocative photo shoot, curated by Irene Berni (Valdirose), which captured the essence of the flour and its origins. The result is a packaging that tells the story of Molino Pasini’s organic flour and invites industry professionals to discover the tradition and quality of this precious product.