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A new visual code
Starting with a detailed market analysis to tackle the challenge of creating a versatile, scalable language of identity. A packaging system capable of being used for multiple products, all destined for the Australian market. The result is a modular system with a strong contemporary touch.
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Overview
Smeg - the acronym of Smalterie Metallurgiche Emiliane Guastalla - is an Italian multinational founded in 1948, producing appliances with a strong focus on design.
Services
Art direction
Brand strategy
Product Packaging