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A new narrative style
The aim of engaging the guiding philosophy of Fragile in a dialogue with its products merged with the design of an unusual catalogue. The design uses the editorial style and visual language to support this new brand's entry into the elite market and takes its customer on a journey within a contemporary world that embraces natural beauty, self-care and the environment.
Overview
Fragile is an Italian cosmetics brand founded by celebrity hair stylist Franco Gobbi and Manuela Affatato. Dedicated to body and haircare, it uses only environmentally friendly, sustainable and organic ingredients with minimum environmental impact and maximum respect for nature.
Services
Art direction
Editorial design
Exhibition design
Printed Matter