(1/4)
A new visual code
Elegant forms are showcased with a refined use of the font. The inspiration for this job comes from classical culture, particularly from the Latin "O". We redefined a visual code whose carefully studied details highlight the company's profound knowledge of Italian gastronomic heritage.
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(2/4)
Elevating brand perception
The visual identity is clean and structured. The functional brand narrative accompanies the user through the presentation of a vast catalogue. There is a packaging line dedicated to one of Italy's traditional cheeses, Pecorino. Substance here becomes gastronomic culture and is elevated using smart design that recalls tradition and allows it to become the inspiration.
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(3/4)
A distinctive digital space
Creating a modern company culture while preserving its heritage, via a digital space that is both functional and strong on identity. The contemporary look and feel combine with the brand narrative and complete information, guiding users through engaging browsing.
(4/4)
A new narrative line
Narrative becomes tangible visual emotion and leads visitors through a story about time and values. Research, selection and gastronomic heritage are the concepts that we focussed on when defining the brand strategy and art direction.
Overview
Copelli Formaggi is an Italian company founded in 1920. They select the finest cheeses to create a catalogue that showcases the variety and excellence of Italian food culture.
Services
Art direction
Brand strategy
Corporate identity
Digital strategy
Contents production
Editorial design
Exhibition design
Photography production
Printed Matter
Product Packaging
Social media
Social media management
UX/UI design
Web development