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Elevating the digital narrative
We exited the confines of the website to narrate the history, craftsmanship and vision of the brand using an omnichannel approach. The programme centred around the desire to describe to a professional target the union between the long tradition involved in working with wood and the innovation of the joint. The aim is to be recognizable and inspirational, to describe timeless architecture whose linearity helps it adapt to every space.
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A new way of storytelling
Establishing a new visual vocabulary – linear, contemporary, iconic – capable of promoting dialogue between the object design and the design of the communication, to create a path in which the identity derives from the sum of every element, exactly like in a modular system.
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Overview
6x6 is Cesare Roversi's new challenge, led by Nicolas Bewick, Art Director of Michele De Lucchi Studio (now AMDL Circle). A modular system, inspired by a fascination with joints, in this case an extremely iconic joint, and the love of wood. This is an innovative and adaptive system with infinite combinations, capable of creating different types of space.
Services
Editorial design
UX/UI design
Web development
Social media design systems